How to purchase a mailing list

For some companies, it can make more sense to purchase a mailing list than to spend time and effort building a list of prospective customers and clients. Building up or having access to a potential customer email list can be worth its weight in gold. While some businesses take the time to cultivate their existing customer base by encouraging customers to opt-in to an email list directly through their website or by other means, it can be extremely difficult for newer companies to tap into a customer base. That’s why many businesses find it worthwhile to purchase a mailing list for initial marketing campaigns.

• How much does a mailing list cost?
• What other companies are looking for

What can you do with a mailing list or email list?

• Build long-term customer relationships
• Offer customers valuable information to attract them to your brand
• Survey a sample of people
• Promote exclusive specials and product discounts to your email subscribers
• Sell paid subscriptions to a newsletter or webinar to build up your customer base

The truth about email marketing

When you "purchase" an email or mailing list, you’re really renting instead of buying. Most mailing list and email list providers will advertise that you can "buy" a targeted email list for your niche market, but mailing lists actually can’t be purchased; they must be rented. Mailing list rental is a widely accepted email marketing practice for business owners in a number of niche markets.

When a list is rented, the real owner of the email list will send your email campaign to their private list on your behalf with your marketing message. You will be charged a fee to use this email list. You as the business owner will never see any of the email addresses on this private list, since you will not be the one sending out the email message to the subscribers. When you purchase a mailing list in this manner, you’ll actually be paying a rental fee instead of buying subscribers for future use.

How to get a mailing list

Confused by how to get email lists? Wondering how to find the right company, and how to know if the company will provide you with a relevant audience for your email or direct mail campaign? And what about the costs? Here are some helpful guidelines to make a wise investment when you purchase a mailing list.

1. Decide on a relevant list to rent. Find a company that provides lists that are relevant to the products or services that you’re selling. You can choose based on industry, demographics, and other factors.
2. Don’t abuse your email list. Sending out too many emails to the same customers over and over again is called list fatigue. It will greatly lower your conversion rate if you overwhelm customers with too many emails.
3. Size does matter. Try to rent a sizable list with a large number of quality addresses, which will give you a greater chance of success in your overall email campaign.

How much does a mailing list cost?

$1,400.

- Buyer from Davie, FL

5500 names for $250.

- Buyer from Sarasota, FL

I purchased a 6000 name unlimited use list for $250.

- Buyer from Elkhart, IN

$300 for a list of 5000 names specific for my area and interested in health and weight loss products earning at least $50,000. Also a credit of $300 worth of product for use at a later time to use for another list or email campaign.

- Buyer from Lutz, FL

What others are asking for...

Just want to send fliers of my business to tell everbody of a family own roofing company that is local.

- CEO/President/Owner, Construction/General Contracting, Charleston, WV

Each item should have current and up to date information on consumers.

- CEO/President/Owner, Information Services, Inglewood, CA

Looking for email list of homeowner s. By zipcode if possible.

- General Manager, Retail, Seattle, WA

Need to contact website owners who need to improve their search rankings.

- Other, Media/Entertainment/Publishing, Covington, GA

I want to introduce the idea of Palm Trees to the Midwest & Sell them on it as well. We are the first business to pioneer out door year- round palm trees this far north. The idea is to beautify Missouri one palm tree at a time.

- Office Manager, Retail, Columbia, MO